Live: Apple's September 2026 Event, Verified Against Apple's Own Pages

What did Apple announce on September 9, 2026? This is live coverage. Apple’s “Surprise and shine” keynote runs at 10 a.m. PT from Apple Park,¹ and the sections below fill in during the event as each announcement is checked against Apple’s own pages, with the time each entry landed. Rumors stay out; every line carries the Apple page it was verified against.

TL;DR: Apple announced five products in 79 minutes. iPhone 18 Pro starts at $1,199 and iPhone 18 Pro Max at $1,299 on the 2-nanometer A20 Pro, pre-orders September 12, in stores September 18.³ AirPods 5 are $129, or $149 with a wireless charging case.⁴ Apple Watch Series 12 starts at $399 and Apple Watch Ultra 4 at $799, both with a Health Sensing System that reads heart rate every five seconds.⁵⁶ iPhone Duo, the first foldable iPhone, starts at $1,999 with a 7.6-inch inner display, pre-orders October 16 and availability October 23 on iOS 27.1.⁸ iOS 27 ships Monday, September 14, with Siri AI in beta in English and not in the EU at launch.³

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Verified on Apple’s pages

Apple’s Newsroom posted its first two press releases at about 10:38 a.m. PT. These tables carry only what those pages say, with the page linked in each row.

What reached developer.apple.com

Live from the keynote

Entries here record what Apple’s stream showed, with the time each frame was captured. Product names, prices, and specifications wait for Apple’s own pages and land in the tables below.

10:00 a.m. PT: the keynote opens

The stream opened with a short film, then cut to a presenter on the ring at Apple Park, with the Santa Cruz Mountains behind the glass.

Frame from Apple’s September 9, 2026 event stream, 10:04 a.m. PT.

10:06 a.m. PT: Apple Intelligence first

The first segment was Apple Intelligence. App icons floated around the presenter, a demo film showed a rider using an iPhone on a train, and the segment closed on a diagram of the Apple Intelligence glyph on a phone and inside a cloud, Apple’s on-device and Private Cloud Compute split drawn as one picture.

Frame from Apple’s September 9, 2026 event stream, 10:07 a.m. PT.

10:08 a.m. PT: hardware begins with an exploded iPhone

The stream moved to hardware with an exploded view of an iPhone, its frame, board, camera module, and display laid out as separate parts. The model was not named on screen at that moment.

Frame from Apple’s September 9, 2026 event stream, 10:08 a.m. PT.

10:10 a.m. PT: Siri, with a number

A second presenter took the Siri segment. A slide read “2.5 billion requests per day,” and the demos that followed were everyday ones: asking Siri at a market stall to add the rest of a recipe’s ingredients to a grocery list, a lock-screen “Notify Me” alert reporting that a web page had changed, and visual intelligence identifying a scene from a photo.

Frame from Apple’s September 9, 2026 event stream, 10:10 a.m. PT.

10:14 a.m. PT: Siri AI languages and a footnote

The rollout slide named the product “Siri AI”: available in beta in English, coming in October in French, Japanese, Korean, Portuguese, and Spanish. The footnote at the bottom of the slide read “Siri AI will not be available in the EU and China.”

Frame from Apple’s September 9, 2026 event stream, 10:14 a.m. PT.

10:15 a.m. PT: A20 Pro

Hardware proper opened with the chip. The A20 Pro slides listed a 6-core CPU with two new “super cores” labeled 20% faster and four new efficiency cores, then a 7-core GPU labeled “40% faster graphics performance,” then a Neural Engine with “32 total cores.” The process node did not appear on screen.

Frame from Apple’s September 9, 2026 event stream, 10:16 a.m. PT.

Frame from Apple’s September 9, 2026 event stream, 10:15 a.m. PT.

10:19 a.m. PT: iPhone 18 Pro Max named, with a battery number

The first model name appeared in the battery segment. A “Battery” title card led to a slide reading “45 hours, video playback on iPhone 18 Pro Max,” then a side-by-side of two phones labeled “24 hours per charge” and “30 hours per charge.” The frame did not label which models the two figures belong to.

Frame from Apple’s September 9, 2026 event stream, 10:19 a.m. PT.

10:22 a.m. PT: camera, from a film backlot

A gaming demo ran on the new phone first, a dragon fight filmed on a soundstage. Then a presenter on a studio backlot opened the camera segment. The stream cut to a close-up of a camera module’s mechanism, a night-sky photo with a capture-data card, and a landscape labeled “Time-lapse in 4K.”

Frame from Apple’s September 9, 2026 event stream, 10:22 a.m. PT.

10:24 a.m. PT: camera controls, Styles, and another regional footnote

On a rain-soaked backlot set, the camera segment went through the app itself: a white balance control with a “Cloudy” preset, a Styles screen with palette and texture sliders, and a “Reference Image” feature for matching a look to a photo. That screen’s footnote read “Apple Reference Image is not available in the EU and China,” the second EU and China exclusion of the morning after Siri AI.

Frame from Apple’s September 9, 2026 event stream, 10:27 a.m. PT.

10:28 a.m. PT: Screen Time for families, then carrier logos

Software followed the camera: a Live Activity pill showing a 53-minute route, then three Screen Time screens labeled Screen Time Schedule and Time Allowances, with a shared allowance of 1h 30m and per-category limits for a child’s device. The carrier logos that came next, T-Mobile, Verizon, and EE, usually sit right before pricing and availability.

Frame from Apple’s September 9, 2026 event stream, 10:28 a.m. PT.

10:30 a.m. PT: the iPhone 18 Pro recap slide

The segment closed on Apple’s usual wall of tiles, and it is the densest single frame of the morning. Read off the slide: A20 Pro with “massive performance gains,” a 48MP Fusion main camera with variable aperture, 4x and 8x Fusion telephoto, 6.9-inch and 6.3-inch sizes, a redesigned Dynamic Island, a next-generation vapor chamber, “best battery life ever,” faster wired charging, Photographic Styles with texture control, Cinematic from regular video, Apple Reference Image, Pro controls, Siri AI, and new colors. A strap and lanyard accessory line followed in several colors. The next slide read “iPhone 18 Pro, up to $1,200 off with trade-in of iPhone 14 or newer.” A base price did not appear in the captured frames; Apple’s product page will carry it.

Frame from Apple’s September 9, 2026 event stream, 10:29 a.m. PT.

10:31 a.m. PT: audio next

A presenter in an anechoic chamber, the wedge-lined room Apple uses for acoustic work, opened the next segment, followed by a film of someone wearing earbuds at a cafe table. AirPods were expected today; the product name had not appeared on screen at this frame.

Frame from Apple’s September 9, 2026 event stream, 10:31 a.m. PT.

10:33 a.m. PT: AirPods 5, with noise cancellation in the open-ear design

The audio segment moved to a train station set. The claim slide read “Best ANC in an open-ear design,” and the demos were everyday ones: a traveler reading a departures board with the earbuds in, then a ticket in hand. The price slides followed: AirPods 5 at $129, and AirPods 5 with a Wireless Charging Case at $149.

Frame from Apple’s September 9, 2026 event stream, 10:35 a.m. PT.

The recap slide, read off the frame: Personalized Spatial Audio, Adaptive Audio, Transparency mode, Conversation Awareness, best-in-class Active Noise Cancellation, Live Translation, USB-C and wireless charging, up to 5 hours with Active Noise Cancellation, next-generation Adaptive EQ, IP57 dust, sweat, and water resistance, hands-free Siri AI, Voice Isolation, Custom EQ, camera remote, and volume swipe.

Frame from Apple’s September 9, 2026 event stream, 10:36 a.m. PT.

10:37 a.m. PT: Apple Watch Series 12, read off the case back

The Watch segment opened in a fitness lab and went straight to the hardware. The engraving on the case back gave the name and the basics before any slide did: Series 12, 46mm aluminum case, WR-50M, glass ceramic, GPS and Cellular. A grid of health and fitness app icons followed, then a sensor diagram labeled “LEDs,” then a slide reading “60x, more frequent than before.” The frame did not say what is sampled 60 times more often.

Frame from Apple’s September 9, 2026 event stream, 10:37 a.m. PT.

10:40 a.m. PT: Readiness, and a number called Health Age

The Watch software half ran through health screens in quick succession. A heart-rate face showed 63 BPM with a two-minute history. A “Readiness” title card led to a Recover gauge, then Health app cards: a sleep score of 84 under “A Good Night’s Sleep,” a Readiness tile reading “Ready,” and a “For You” suggestion, labeled “based on your health,” proposing a run broken into two-minute hard intervals with one-minute walks. The card that will get talked about is Health Age: minus 3.9 years, with a health age of 26.1 against an actual age of 30. How Apple computes it did not appear on screen.

Frame from Apple’s September 9, 2026 event stream, 10:42 a.m. PT.

10:44 a.m. PT: the Health recap, then a title card that read “Audio Intelligence”

Before the recap, two demos: a Health screen for adding or ordering lab tests under “Your Assessments,” and a strength assessment that used the iPhone’s camera to track a person’s pose through timed rounds. The recap slide listed Longevity, expert video explanations, lab results, strength assessments, balance and flexibility assessments, Health Age, Apple Intelligence, Readiness, an Insights tab, lab biomarkers, and on-demand VO2 max. Ron Huang, captioned as VP of Sensing and Connectivity, then introduced a segment titled “Audio Intelligence” from a cafe patio.

Frame from Apple’s September 9, 2026 event stream, 10:44 a.m. PT.

10:46 a.m. PT: Audio Intelligence, with a four-line privacy slide

The feature turns conversations into notes. A “Recaps” screen on iPhone and Apple Watch showed a summary titled “Personal Training Routine” with a three-day workout structure and next steps. Watch faces followed: a sound recognition alert for a doorbell, a “Rewind” card that surfaced what a server had just said about the menu with an “Ask Siri” button, a Recaps list, and a Shazam result. The privacy slide had four check marks: audio is not recorded or stored, audio cannot be accessed, speakers are not identified, and syncing is end-to-end encrypted.

Frame from Apple’s September 9, 2026 event stream, 10:47 a.m. PT.

10:49 to 10:57 a.m. PT: eight minutes the capture missed

The stream URL expired and the frame grabber hung on a dead connection, so no frames exist between 10:49 and 10:57. Apple’s Watch and health press releases, posted at 10:58, cover what that stretch announced; their figures are in the verified table above.

10:57 a.m. PT: the foldable

Frames resumed on the device the whole morning had been building toward. The first shot was the closed phone in profile, thin, with a row of speaker holes. Then the hinge from the outside, two rear cameras on the folding body. Open, it ran a two-pane layout: a Messages thread beside a Mail message, a home screen spread wide, an app called WhistleSounds filling the inner display in landscape. One frame showed it half-folded like a small laptop, with a keyboard on the lower half. Closed again, the outer display showed a landscape photo and the number 41. The product name had not appeared on screen in these frames.

Frame from Apple’s September 9, 2026 event stream, 10:58 a.m. PT.

Frame from Apple’s September 9, 2026 event stream, 10:59 a.m. PT.

11:00 a.m. PT: Joswiak takes the foldable, and one number

Greg Joswiak, captioned as SVP of Worldwide Marketing, presented the foldable from a rooftop at dusk under a steel lattice. The one figure on screen so far: “80% larger display than iPhone 18 Pro.” A film clip played full-width on the open device. Name, price, and sizes had not appeared by 11:02.

Frame from Apple’s September 9, 2026 event stream, 11:00 a.m. PT.

11:03 a.m. PT: Federighi on the software side of the fold

Craig Federighi took over for the software. The demos were about postures as much as apps: two shopping pages side by side across the fold, a video playing on the top half with a Messages thread on the bottom, and the phone standing half-open on a desk like a small tent, showing a large green clock and, at night, a bedside alarm with stop and snooze buttons. That last one is the StandBy idea moved onto a device that props itself up.

Frame from Apple’s September 9, 2026 event stream, 11:05 a.m. PT.

11:06 a.m. PT: the display, from the lab

After a team-chat app spread across the inner screen and a TV episode playing on the outer one, a “Display” title card handed off to a hardware presenter in an engineering lab. The shots were macro: a textured surface layer at extreme close-up, then the display’s layers fanned out in a stack. No figure for the crease, the glass, or the panel sizes had appeared on screen by 11:08.

Frame from Apple’s September 9, 2026 event stream, 11:08 a.m. PT.

11:09 a.m. PT: inside the fold, A20 Pro and C2

The internals shot answered the chip question: an x-ray view of the open device showed the logic board along the hinge with an A20 Pro badge on it and a battery cell in each half. The chip badges that followed were A20 Pro and C2, the same modem Apple’s iPhone 18 Pro release credits with faster uploads than C1X. So the foldable shares the Pro’s silicon rather than getting its own.

Frame from Apple’s September 9, 2026 event stream, 11:09 a.m. PT.

11:11 a.m. PT: “All-day battery life,” then the foldable’s cameras

The battery claim came as three words over an engineering bench, “All-day battery life,” with no hour figure on screen, a contrast with the 36 and 45 hours Apple put on the Pro slides. Joswiak returned on the rooftop for the cameras: sample photos with capture-data cards in the corner, a kids-and-crafts video labeled “4K 120 FPS,” and a shot of the hole-punch front camera set into the inner display.

Frame from Apple’s September 9, 2026 event stream, 11:11 a.m. PT.

11:15 a.m. PT: the foldable’s recap slide, with the sizes

The recap slide finally put numbers on the fold. Read off the tiles: a 7.6-inch inner display and a 5.4-inch outer one, “largest iPhone display ever,” and “thinnest iPhone ever.” Then the build: Grade 5 titanium, Ceramic Shield 2 on the front and Ceramic Shield on the back, a nano-texture display, a vapor chamber. Then the rest: A20 Pro, all-day battery life, a 48MP Dual Fusion camera system, a Center Stage front camera, Smart Take, Multitasking, Photographic Styles with texture control, “Reimagined iOS,” Siri AI, and “most versatile iPhone.” A product shot before it showed two finishes, a pale one and a dark one. The name and price were still not in the captured frames; the next slide is usually the price.

Frame from Apple’s September 9, 2026 event stream, 11:15 a.m. PT.

11:16 a.m. PT: the name is iPhone Duo, and the keynote closes

The closing run showed the open device held in two hands with the Home Screen spread across the fold, a magazine layout on the inner display, then the lineup wall: iPhone 18 Pro, AirPods 5, iPhone Duo. The price slide fell between two captured frames, so it is not on this page as a still. Apple’s press release, posted at 11:18, carries it: iPhone Duo starts at $1,999, pre-orders October 16, in stores October 23. The stream ended at 11:19 a.m. PT. This page captured 217 frames over the 79 minutes, minus the eight-minute gap noted above.

Frame from Apple’s September 9, 2026 event stream, 11:18 a.m. PT.

Developer releases and Apple’s product pages usually follow within hours. Anything that lands on developer.apple.com goes into the table above as it appears.

What it means for iOS developers

The clock is Monday. iOS 27 ships as a free update on September 14, five days after the keynote, and Apple Intelligence arrives with it.³ If your app has an App Intents surface, that is the day Siri AI starts reasoning over it in English, in beta, everywhere except the EU.³ The groundwork is in the App Intents and App Schemas posts linked below.

The foldable is a layout problem before it is anything else. iPhone Duo runs Split View with two apps side by side, two windows of the same app, StandBy on either display, and a Lock Screen and Dock that move to the side of the inner screen.⁸ Apple’s release says developers adapt “using the new and updated APIs in the latest SDKs,” and that Xcode’s Device Hub gains iPhone Duo support in an upcoming release.⁸ Netflix, Zoom, and Slack were named as already adapted.⁸ The device does not ship until October 23 and needs iOS 27.1, so there is a window, and the resizable-iPhone checklist covers the assumptions to remove first.

Photos gain a provenance layer. Apple Reference Image on iPhone 18 Pro signs the sensor data of a photo taken in Reference mode, with Private Cloud Compute developing it into an image whose authenticity can be proven.³ Apps that accept photos as evidence, from insurance to marketplaces, now have something to check for. The release does not describe the verification API, so treat the developer surface as unconfirmed until the documentation lands.

Watch data gets denser. Series 12 and Ultra 4 read heart rate every five seconds all day and add a daily readiness score from 0 to 10.⁵⁶ For HealthKit apps that means more samples per hour than any prior Apple Watch. Whether readiness itself is exposed to third parties is not in Apple’s releases.

Regional footnotes are product decisions now. Two features carried EU exclusions on their slides, Siri AI and Apple Reference Image, and Apple’s releases confirm Siri AI “will not be available initially in the EU on iOS, iPadOS, and watchOS.”³⁸ Any feature that depends on Siri AI inherits that footnote.

Watch the developer table above for iOS 27 and Xcode 27 release candidates. As of the keynote’s end, the releases feed still topped out at beta 8 and Transporter 1.4.5.²

Key Takeaways

For iOS developers: - Ship for iOS 27 by Monday, September 14; Siri AI in beta reaches English-language users that day, outside the EU.³ - Remove fixed-size assumptions before October 23. iPhone Duo’s Split View and side-mounted Dock are the first iPhone layouts that behave like iPad.⁸ - Expect five-second heart-rate sampling from Series 12 and Ultra 4 in HealthKit, and plan storage and charts for it.⁵

For indie makers: - The Health app now carries Health Age, readiness, and lab results at $119 a panel; a fitness or wellness app competes with that surface, not the old one.⁶ - AirPods 5 at $129 put Live Translation, Conversation Awareness, and hands-free Siri AI in the cheapest AirPods, so audio features reach more users.⁴

For anyone deciding what to buy: - iPhone 18 Pro is $1,199, Pro Max $1,299, iPhone Duo $1,999; all three share the A20 Pro and C2 modem.³⁸ - Trade-in credit runs $175 to $885 from Apple for iPhone 13 or later, and up to $1,200 through carriers.³

FAQ

When was the event?

September 9, 2026, at 10 a.m. PT, from Apple Park.¹

What did Apple announce?

iPhone 18 Pro and iPhone 18 Pro Max, AirPods 5, Apple Watch Series 12, Apple Watch Ultra 4, and iPhone Duo, the first foldable iPhone, plus a redesigned Health app and the Health Sensing System on the new watches.³⁴⁵⁶⁷⁸

How much is iPhone Duo and when can I buy it?

It starts at $1,999 in star white and night sky, from 256GB to 2TB. Pre-orders open Friday, October 16, at 5 a.m. PT and it reaches stores Friday, October 23, running iOS 27.1.⁸

When does iOS 27 ship?

Monday, September 14, as a free update, with Apple Intelligence the same day. Siri AI rolls out in beta in English, with French, Japanese, Korean, Portuguese, and Spanish in October.³

Is Siri AI available in the EU?

Not at launch. Apple’s releases say Siri AI “will not be available initially in the EU on iOS, iPadOS, and watchOS,” and the keynote slide also named China.³

Where do the facts in the post come from?

Every entry cites the apple.com or developer.apple.com page it was checked against at the time shown. Press coverage and leaks are not sources for the post.

Sources