Live: Apple's October 2026 Event, Verified on Apple's Pages

9 min de lecture Mis à jour October 28, 2026
apple apple-event mac macbook-pro proled touch ipad-mini macos-27 engineering

This post has not been translated yet, so you are reading the English original. Read it at the English URL

What did Apple announce on October 28, 2026? The MacBook Pro with PROLED XDR Display: 14- and 16-inch models with a tandem OLED display, Touch on the Mac for the first time, the Dynamic Island on the Mac, and M5 Pro or M5 Max, from $2,899, with pre-orders open today and availability Friday, November 6.8 Apple published it by press release at 10:09 a.m. PT, with no keynote stream; the hands-on for invited media in Los Angeles ran alongside.1 This page logs each product, price, and date with the Newsroom or developer page it was checked against and the time it landed, including the week’s earlier releases: the iPad mini with A20 Pro at $699, the iMac with M6 from $1,499, and the 14-inch MacBook Pro with M6 at $1,999.234 Rumors stay out.

TL;DR: Apple spread this launch across the week and saved the new machine for Wednesday. The MacBook Pro with PROLED XDR Display brings a tandem OLED panel (up to 2000 nits peak, a 10,000,000:1 contrast ratio, 120Hz), Touch on the Mac for the first time, the Dynamic Island on the Mac, and M5 Pro or M5 Max chips, at 3 and 4 pounds, from $2,899 for the 14-inch and $3,399 for the 16-inch, with pre-orders open today and availability November 6.8 Monday brought the iPad mini with A20 Pro from $699 and Siri AI in five more languages; Tuesday the iMac with M6 from $1,499, the 14-inch MacBook Pro with M6 at $1,999, and an Apple Creator Studio update for November.23457 Every row below carries the Apple page it was checked against and the time it was checked.

Live post, last updated 10:35 a.m. PT on October 28. Apple’s launch is under way; this section fills in as Apple’s pages change. Verified tables come first, then the running log of what landed and when.

Verified on Apple’s pages

Rows appear here as Apple’s Newsroom and product pages publish today, each with the page it was checked against and the time it was checked. This week’s earlier releases are in the table further down.

Time (PT) Product Fact Apple source
9:13 Apple Events page Lists no October 28 event or stream; its newest entry is the September 9 keynote. Apple Events
9:59 Apple Store pages The iMac with M6 and iPad mini with A20 Pro store pages now read “Pre-order starting at 10:10 a.m. PT on 10.28. Available starting 11.6.” and the MacBook Pro page “Pre-order MacBook Pro 14-inch with M6 starting at 10:10 a.m. PT on 10.28.” The hour is new; Monday’s and Tuesday’s announcements said only “October 28.” Apple Store
10:10 Apple Store pages Pre-orders opened on the minute. The MacBook Pro page now reads “Pre-order MacBook Pro 14-inch with M6 now. Available starting 11.6.” The iMac page reads “Pre-order iMac Available starting 11.6.”. No Newsroom item had posted by this check. Apple Store
10:09 MacBook Pro with PROLED XDR Display Apple’s name for the new laptop, in 14- and 16-inch models with “breakthrough tandem OLED technology”: up to 2000 nits peak HDR and SDR brightness, a 10,000,000:1 contrast ratio, a 120Hz variable refresh rate (ProMotion from 10Hz to 120Hz), and a color gamut covering both P3 and Adobe RGB. The nano-texture option is “now precisely etched into the cover glass.” Newsroom
10:09 Touch on the Mac “Touch capabilities on the Mac for the first time.” Existing apps work “because macOS automatically translates touches into clicks,” and “updated system gesture APIs also enable developers to create intuitive experiences designed specifically for Touch.” Developers “can test how Touch performs in their iOS and iPadOS apps directly on the MacBook Pro display.” A newly designed hinge adds stability for Touch, and video stabilization smooths the camera feed when touching the display on a call. Newsroom
10:09 Dynamic Island on the Mac The Dynamic Island “comes to the Mac, serving as the new home for Spotlight, Live Activities, and Siri AI.” Users “can accept an AirDrop request or pause a song with a tap of their finger.” Newsroom
10:09 M5 Pro and M5 Max “Apple’s most powerful chips ever built for a pro laptop,” each with a Neural Accelerator in every GPU core, a third-generation ray-tracing engine, and Dynamic Caching. Storage is configurable up to 16TB. Up to three external displays with M5 Pro and up to four with M5 Max. Newsroom
10:09 Design and weight The 14-inch model weighs 3 pounds, half a pound less than before; the 16-inch weighs 4 pounds, 0.7 pounds lighter. Slimmer borders take the 16-inch display to 16.3 inches and the 14-inch to 14.2 inches; the 16-inch model is nearly a millimeter thinner and the 14-inch half a millimeter thinner. A redesigned thermal architecture redirects warm air away from the display. The six-speaker system has a new woofer for 50 percent deeper bass and, for the first time, audio tuning for closed-lid use. Newsroom
10:09 Ports, wireless, battery Three Thunderbolt 5 ports, HDMI, an SDXC card slot, MagSafe, and a headphone jack; the N1 chip brings Wi-Fi 7 and Bluetooth 6; Touch ID. Up to 24 hours of battery life, and up to 50 percent charge in 30 minutes. Newsroom
10:09 Pricing and dates 14-inch with M5 Pro from $2,899 ($2,749 with education savings); 16-inch with M5 Pro from $3,399 ($3,199); 14-inch with M5 Max from $4,499 ($4,199); 16-inch with M5 Max from $4,799 ($4,499). Pre-orders open today in 30 countries and regions; availability Friday, November 6. Space black and silver, per the product page. Newsroom
10:09 Software “The new MacBook Pro comes to life with macOS 27,” with “Touch built for macOS 27,” Siri AI, and Apple Intelligence. The release names macOS 27, not a point release. Newsroom
10:10 Product pages apple.com/macbook-pro now compares “MacBook Pro” with “MacBook Pro with PROLED XDR Display,” with a dedicated page and a technical specifications page; the comparison lists 14.2 or 16.3 inches, tandem OLED, up to 1000 nits sustained, 2000 nits peak, touch display, and M5 Pro or M5 Max. apple.com

What reached developer.apple.com

Time (PT) Item Source
9:16 Newest builds before the launch: iOS 27.2 (24B119), iPadOS 27.2 (24B119), macOS 27.2 (26B123), tvOS 27.2 (24K122), visionOS 27.2 (24N120), and watchOS 27.2 (24S118), all dated Monday, October 26, at 10:00 a.m. PT, with a separate iOS 27.2 (24B91020) item the same minute. The newest developer news post is “Offer your subscriptions to businesses and schools,” October 22. Releases
10:09 Touch on macOS 27, from the release: existing apps get Touch because “macOS automatically translates touches into clicks,” and “updated system gesture APIs” exist for Touch-specific experiences; the release names no API. Developers “can test how Touch performs in their iOS and iPadOS apps directly on the MacBook Pro display,” and the Dynamic Island on the Mac hosts Live Activities. No developer news post, release-notes page, or documentation update had appeared by this check. Newsroom

Early reaction

Reaction, not fact: by 10:21 a.m. PT the MacBook Pro thread on Hacker News had 44 points and 42 comments. Three themes. The chips: the first comment called M5 instead of M6 “so disappointing,” and the first reply pointed out that there is no M6 Pro or M6 Max, which matches Apple’s own lineup page, where the M6 sits in the 14-inch model announced Tuesday. Touch itself, split between people who never wanted a touchscreen Mac and people who wrote that Apple “finally did it.” And the pencil, asked about three times in the first hour; Apple’s release and specifications page say nothing about Apple Pencil, and the specifications list “Multi-Touch gesture support” for the display. On price, one commenter put the base 16-inch at $3,400 with 24GB and 1TB; Apple’s release lists the 16-inch with M5 Pro from $3,399, and the specifications page lists 24GB and 1TB as the first memory and storage options for the 16-core GPU M5 Pro. MacRumors reports that the glowing rear Apple logo returns after ten years; Apple’s release, product page, and specifications page do not mention it, so it stays out of the tables until an Apple page carries it.

Timeline

Every entry in the log, in order. Times are Pacific.

The log

9:36 a.m. PT: before the launch

Thirty-one Apple pages are polled every five minutes: the Newsroom and its feed, the events page, the developer news and releases feeds, the documentation updates page, every Mac and iPad product page, the macOS and Xcode release-notes hubs, App Store Connect’s release notes, the security releases page, and the HIG what’s-new page. A row lands above when one of them changes and the change checks out against the page.

9:59 a.m. PT: pre-orders at 10:10

The first change of the day came from the Apple Store, not the Newsroom. At 9:59 the store pages for the iMac with M6, the 14-inch MacBook Pro with M6, and the iPad mini with A20 Pro all gained a pre-order line with the hour: “Pre-order starting at 10:10 a.m. PT on 10.28. Available starting 11.6.” on the iMac and iPad mini pages, “Pre-order MacBook Pro 14-inch with M6 starting at 10:10 a.m. PT on 10.28.” on the MacBook Pro page. Monday’s and Tuesday’s announcements had given the date and not the hour. Nothing on those pages names a product beyond the three announced this week.

10:09 a.m. PT: the MacBook Pro with PROLED XDR Display

Apple’s Newsroom stamped the release at 10:09 a.m. PT: “Apple unveils groundbreaking MacBook Pro with PROLED XDR Display and Touch for the first time on Mac.” The verified table above carries the numbers. Three things in the release matter beyond the spec sheet. Touch arrives on the Mac through macOS 27, and Apple says existing apps work because “macOS automatically translates touches into clicks,” with “updated system gesture APIs” for apps that want Touch-specific behavior. The Dynamic Island comes to the Mac as “the new home for Spotlight, Live Activities, and Siri AI.” And the display is a tandem OLED panel, the technology Apple shipped on iPad Pro, driven by a display engine the release describes as controlling “the color and luminance of every pixel at the sub-millisecond level.” The chips are M5 Pro and M5 Max, not a new generation; the M6 stays in the 14-inch model announced Tuesday.

10:10 a.m. PT: pre-orders open

The store pages flipped at 10:10 as promised: “Pre-order MacBook Pro 14-inch with M6 now. Available starting 11.6.” on the MacBook Pro page. The iMac page reads “Pre-order iMac Available starting 11.6.”. At the same minute apple.com/macbook-pro began comparing “MacBook Pro” with “MacBook Pro with PROLED XDR Display,” with its own product and specifications pages; the Newsroom release, stamped 10:09, surfaced in the feed at 10:15.

Already on the record this week

Apple published three hardware releases and two software notes between Monday morning and Tuesday morning. These rows carry only what those pages say, with the page linked in each row.

Date Product Fact Apple source
Oct 26 iPad mini with A20 Pro 8.5-inch OLED Super Retina XDR display, nano-texture option, 24 percent thinner bezels in the same footprint. 5.4 mm thin, IP67. Midnight and starlight; 128GB, 256GB, 512GB. 12MP Center Stage front camera on the landscape edge. Newsroom
Oct 26 iPad mini pricing and dates $699 Wi-Fi, $849 Wi-Fi + Cellular, $649 with education savings. Pre-orders Wednesday, October 28, in 36 countries and regions; availability Friday, November 6. TechWoven Smart Folio $79. Newsroom
Oct 26 A20 Pro in iPad mini 2-nanometer process, up to a 6-core CPU, 7-core GPU with Neural Accelerators in each core, up to 4.5x faster AI performance and up to 2.7x faster graphics than the previous generation. The 512GB configuration carries the Dual 16-core Neural Engine. Newsroom
Oct 26 Siri AI languages With the 27.2 updates, Siri AI is available in French, Japanese, Korean, Portuguese, and Spanish, in beta on iOS 27.2, iPadOS 27.2, macOS 27.2, watchOS 27.2, and visionOS 27.2. Newsroom
Oct 27 iMac with M6 10-core CPU and 10-core GPU from $1,499 ($1,449 with education savings); 12-core CPU and 12-core GPU from $1,699 ($1,599). Seven colors. Wi-Fi 7, Bluetooth 6, 2.5Gb Ethernet available, up to four Thunderbolt 4 ports, up to two 6K external displays. Pre-orders October 28; availability November 6. Newsroom
Oct 27 14-inch MacBook Pro with M6 $1,999 ($1,899 with education savings). 12-core CPU, 12-core GPU with Neural Accelerators in each core, Dual 16-core Neural Engine. Apple’s figures: up to 30 percent faster graphics and up to 25 percent faster AI workloads than M5; up to 24 hours of battery, the longest in a Mac. 16GB unified memory standard, up to 32GB, 170GB/s. Space black and silver. Pre-orders October 28; availability November 6. Newsroom
Oct 27 14-inch MacBook Pro ports and charging HDMI, MagSafe 3, three Thunderbolt 4 ports, an SDXC card slot, and a headphone jack; support for up to two external displays; up to 50 percent charge in 30 minutes with a 96W adapter. Newsroom
Oct 27 Apple Creator Studio Updates arrive on the App Store in November, free for existing subscribers; $12.99 a month or $129 a year for new subscribers, $2.99 a month or $29.99 a year with education savings. Final Cut Pro gains 23 transcription languages and opens timeline images in Pixelmator Pro. Newsroom

The developer side of the week is on the record too. Apple’s releases feed dated the 27.2 builds Monday, October 26, at 10:00 a.m. PT: iOS 27.2 (24B119), iPadOS 27.2 (24B119), macOS 27.2 (26B123), tvOS 27.2 (24K122), visionOS 27.2 (24N120), and watchOS 27.2 (24S118), with a separate iOS 27.2 (24B91020) item the same minute.6 The iOS 27.2 release notes post has the builds and the evidence behind them.

What to watch for on the developer side

These are questions, not claims. Each one becomes a row in the developer table above when an Apple page answers it.

  • A new Mac display shape. Any new MacBook Pro changes the sizes App Store screenshots and app previews are taken at. On September 9, App Store Connect’s screenshot specifications gained iPhone Duo rows the same afternoon the phone was announced; the App Store Connect release notes are a seed in the rig.
  • A device-only macOS build. iPhone Duo shipped on iOS 27.1, a release Apple made for that phone alone, while everyone else went from 27.0 to 27.2. A new Mac that needs its own build shows up as a row on Apple’s security releases page with a device name and no CVE link, and as a release-notes page before the RSS feed catches up.
  • Xcode. A new chip or display usually brings an Xcode point release with SDK notes. The Xcode release notes hub is polled every cycle.
  • Human Interface Guidelines. New hardware with a new input method would come with a HIG page, as “Designing for iPhone Duo” did at 4:10 p.m. PT on September 9. The HIG what’s new page is a seed.
  • Neural Accelerators and the Dual 16-core Neural Engine. Apple’s M6 and A20 Pro releases describe GPU-core Neural Accelerators and a doubled Neural Engine; any Core ML or MLX documentation change that names them lands in the developer table.

Key Takeaways

For developers: Touch reaches macOS 27 with the new MacBook Pro. Apple’s release says existing apps work because “macOS automatically translates touches into clicks,” that “updated system gesture APIs” exist for Touch-specific experiences, and that developers can test their iOS and iPadOS apps’ Touch behavior on the laptop’s display; it names no API, and no documentation had posted by 10:18 a.m. PT.8 The developer table above carries what lands.

For buyers: four devices are on pre-order today and reach stores November 6: the MacBook Pro with PROLED XDR Display from $2,899, the 14-inch MacBook Pro with M6 at $1,999, the iMac with M6 from $1,499, and the iPad mini with A20 Pro from $699, all from Apple’s own pages.2348

For readers of the September post: the September 9 event post used the keynote stream as its primary source. This one has no stream to read, so Apple’s Newsroom and developer pages are the primary sources from the first minute.

FAQ

When is the event?

Wednesday, October 28, 2026, at 10 a.m. PT, in Los Angeles, as a hands-on for invited media. Apple’s events page listed no stream for it at 9:13 a.m. PT; the press reports of Apple’s invitation describe press releases rather than a keynote.1

Is there a livestream?

No. Apple published by press release at 10:09 a.m. PT, and its events page never listed a stream for the day; the newest entry there is the September 9 keynote.18

What did Apple announce?

On October 28, the MacBook Pro with PROLED XDR Display: 14- and 16-inch models with a tandem OLED display, Touch on the Mac, the Dynamic Island on the Mac, and M5 Pro or M5 Max.8 Earlier in the week: the iPad mini with A20 Pro and an 8.5-inch OLED display from $699, the iMac with M6 from $1,499, and the 14-inch MacBook Pro with M6 at $1,999, plus Siri AI in French, Japanese, Korean, Portuguese, and Spanish with the 27.2 updates, and an Apple Creator Studio update coming in November.23457

How much is the MacBook Pro with PROLED XDR Display?

The 14-inch model starts at $2,899 with M5 Pro and $4,499 with M5 Max; the 16-inch at $3,399 with M5 Pro and $4,799 with M5 Max. Pre-orders opened October 28 in 30 countries and regions, and it reaches stores Friday, November 6.8

When can I order the new iPad mini, iMac, and MacBook Pro?

Pre-orders opened at 10:10 a.m. PT on Wednesday, October 28, for all four devices, and all reach stores Friday, November 6, according to Apple’s releases and store pages.2348

Where do the facts in the post come from?

Every entry cites the apple.com or developer.apple.com page it was checked against at the time shown. Press coverage and leaks are not sources for the post; the invitation itself is cited to press reports because Apple did not publish it.

Sources

  1. Apple, Apple Events, fetched October 28, 2026 at 9:13 a.m. PT: the page’s newest event is “Apple Event” with “Introducing iPhone Duo, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5,” and no October 28 entry. The invitation, its “Pro and tell” tagline, the Los Angeles hands-on format, and the 10 a.m. PT time are reported by 9to5Mac and MacRumors, October 19, 2026; Apple did not publish the invitation. ↩↩↩

  2. Apple Newsroom, Apple gives iPad mini its biggest update ever, October 26, 2026. Display, thickness, IP67, finishes, storage, A20 Pro figures, prices, the 36-country pre-order, the November 6 date, and the Smart Folio. ↩↩↩↩↩

  3. Apple Newsroom, Apple unveils new iMac with M6, October 27, 2026. Configurations and prices, colors, Wi-Fi 7, Bluetooth 6, 2.5Gb Ethernet, Thunderbolt 4 ports, external displays, pre-order and availability dates. ↩↩↩↩↩

  4. Apple Newsroom, Apple introduces the new 14-inch MacBook Pro with M6, October 27, 2026. Price, M6 core counts and comparison figures, 24-hour battery, memory, finishes, ports, fast charging, pre-order and availability dates. ↩↩↩↩↩

  5. Apple Newsroom, Siri AI is available in more languages starting today, October 26, 2026: “With the 27.2 software updates released today, Siri AI … is expanding to more people around the world, with availability now in the French, Japanese, Korean, Portuguese, and Spanish languages.” ↩↩

  6. Apple Developer, Releases, RSS feed fetched October 28, 2026 at 9:16 a.m. PT: items “iOS 27.2 (24B119),” “iPadOS 27.2 (24B119),” “macOS 27.2 (26B123),” “tvOS 27.2 (24K122),” “visionOS 27.2 (24N120),” “watchOS 27.2 (24S118),” and “iOS 27.2 (24B91020),” each dated Mon, 26 Oct 2026 10:00:00 PDT. ↩

  7. Apple Newsroom, Apple Creator Studio adds powerful new AI features and even more creative tools, October 27, 2026. November timing, subscription prices, education prices, Final Cut Pro transcription languages and the Pixelmator Pro round trip. ↩↩

  8. Apple Newsroom, Apple unveils groundbreaking MacBook Pro with PROLED XDR Display, October 28, 2026, stamped 10:09 a.m. PT in the Newsroom feed. Display, Touch, Dynamic Island, M5 Pro and M5 Max, weights and thickness, ports, battery, prices, pre-order and availability dates, and the macOS 27 sentence. ↩↩↩↩↩↩↩↩

Articles connexes

Apple's September 2026 Event, Verified on Apple's Pages

Apple's September 9, 2026 keynote as it happened: each announcement logged as it landed, with the Apple page it was chec…

46 min de lecture

Menu Item Images Disappear in macOS 27 and iPadOS 27

macOS 27 and iPadOS 27 hide menu item images by default, and what disappears depends on the SDK you linked against. Thre…

13 min de lecture

Sign in with Apple Sends Four Notifications, Not Three

Apple's announcement names three server-to-server notification types. The API defines four. Here is the full contract, a…

13 min de lecture