Design Philosophy: Don Norman — It's Not the User's Fault
Don Norman invented the term 'User Experience,' named the Norman Door, and proved that when a user fails, the design is broken -- not the person.
Design & CultureThoughts on design, development, AI infrastructure, and building products.
Don Norman invented the term 'User Experience,' named the Norman Door, and proved that when a user fails, the design is broken -- not the person.
Design & CultureFrank Lloyd Wright destroyed the box and built Fallingwater over a waterfall. His principle: a building should grow from its site like a plant.
Design & CultureKunle Adeyemi built the Makoko Floating School on Lagos lagoon and iterated it across three continents. Climate-adaptive water cities.
Design & CultureTobias Frere-Jones walked Manhattan block by block photographing signs, then built Gotham from what he found. His typefaces are civic infrastructure.
Design & CulturePharrell Williams built Billionaire Boys Club, Humanrace, and a Louis Vuitton creative directorship by treating design as curation, not fabrication.
Design & CultureFumihiko Maki built Hillside Terrace over 25 years, one phase at a time. His group form theory: buildings should participate in cities, not dominate.
Design & CultureCharles Harrison designed the plastic trash can, the View-Master, and 750 products at Sears. His audience was the family on a quiet street.
Design & CulturePaula Scher sketched the Citibank logo in seconds on a napkin. It took her 34 years to learn how to draw it that fast. Speed is mastery, not carelessness.
Design & CultureFlorence Knoll invented the modern office by treating interiors as architecture, not decoration. Her Planning Unit changed how corporations think about space.
Design & CultureDaniel Arsham casts everyday objects in volcanic ash and crystal, then presents them as artifacts from the future. His method: future archaeology.
Design & CultureRejane Dal Bello designed an alphabet that degrades like Alzheimer's. Her method: distill complexity into a simple idea with human meaning.
Design & CultureZaha Hadid spent a decade as the 'paper architect' before her first building was built. She rejected the right angle and proved that fluidity is structural.
Design & CultureTechnical writing published at Introl
Comprehensive hardware recommendations and cost analysis for running large language models locally.
GPU selection guide comparing NVIDIA's latest datacenter accelerators for different AI workloads.
Deep technical dive into Google's Tensor Processing Unit evolution from TPUv1 to TPUv5.
Resource sharing strategies for GPU clusters in containerized environments.
Guide to building and managing distributed AI computing with Ray framework.
Analysis of open source LLM economics and DeepSeek's competitive positioning.
Future datacenter power requirements and NVIDIA's next-generation GPU roadmap.
Small modular reactor solutions for powering next-generation AI infrastructure.
Technical analysis of DeepSeek's Multi-Head Compression architecture innovations.