Motion Grammar: When Animation Earns Its Frames
Interface animation is a language with a small grammar: four duration bands, two easing rules, and one blunt test. If you can't say why it moves, delete it.
Design & CultureThoughts on design, development, AI infrastructure, and building products.
Interface animation is a language with a small grammar: four duration bands, two easing rules, and one blunt test. If you can't say why it moves, delete it.
Design & CultureMy site serves 40x more requests to AI agents than human visits -- and the agents read different pages. Craft rules for the reader that renders nothing.
Design & CultureForm design has a canon: one column, visible labels, forgiving inputs, errors that teach, and never losing the user's work. The rules and why each exists.
Design & CultureInterface icons work like a language with about a dozen words everyone knows. Label by default, one family per product, one metaphor per action.
Design & CultureMost interfaces have a spacing problem, not a color problem. Five decisions, one scale, and the Gestalt rule that lets whitespace replace borders.
Design & CultureHideo Kojima codified the stealth genre because his hardware could not draw bullets, then spent decades smuggling cinema into a medium that kept telling him no.
Design & CultureFumito Ueda made three games in twenty years, removing everything that did not serve one emotion. Design by subtraction, from the painter who cut the chair.
Design & CultureShigeru Miyamoto turned a childhood cave into Zelda and 'fun' into a testable property. The most influential game designer alive, on what ideas are for.
Design & CultureA decade of exile taught Kengo Kuma that buildings should lose: dissolve into wood, place, and craft. Then he built Japan's national stadium that way.
Design & CultureGunpei Yokoi built the Game Boy from parts everyone considered obsolete, and it outsold every superior rival. A principle software teams still ignore.
Design & CulturePeter Zumthor works from a Swiss village, takes years per building, and treats how a room feels as material -- from Therme Vals to a chapel formed by fire.
Design & CultureNorman Foster built the case that technology is how architecture cares for people: ecological skyscrapers, a glass dome the public walks above parliament, and an airport that reads as calm.
Design & CultureTechnical writing at Introl
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