Building Design Teams That Ship: 12 Years of Evidence
After 12 years leading product design at ZipRecruiter, I learned which team structures ship and which polish endlessly. The patterns surprised me.
Design & UXWriting
Thoughts on design, development, AI infrastructure, and building products.
Compounding Engineering: Why My Codebase Accelerates
Most codebases slow down as they grow. Mine accelerates. 95 hooks, 44 skills, and 14 configs make each feature cheaper than the last.
AI & TechnologyDesign Systems for Startups: How I Built Mine Backwards
I built my design system backwards: tokens first, components never. A CLS bug taught me the cost of skipping tokens. I stopped debating when to invest.
Design & UXType Scales: How I Chose 13 Steps and Why the Ratio Matters
My site uses a 13-step type scale from 12px to 80px. How I chose the ratio, why system fonts outperform custom fonts, and what the squint test reveals.
Design & UXAI Theater: Why Only 23% of Companies Create Real Value
McKinsey found 90% of companies claim AI adoption but only 23% scale beyond pilots. I've witnessed three flavors of AI theater and practiced one myself.
AI & TechnologyStartup Validation Stack: What 12 Projects Taught Me
I validated 12 projects in 9 months. Some followed the framework. Some skipped steps. The difference in outcomes taught me which evidence actually matters.
Career & GrowthContext Window Management: 50 Sessions of Data
I measured token consumption across 50 Claude Code sessions. Context exhaustion degrades output before you notice. Here are the patterns that fix it.
AI DevelopmentPRD-Driven Development: How I Use 30+ PRDs to Ship with AI Agents
I've written 30+ PRDs for AI agent tasks. Here's where PRD-driven development works, where it fails, and how my template evolved over 6 months.
AI DevelopmentCritical Yet Kind: Feedback Principles Encoded in 86 Hooks
Google's Project Aristotle found psychological safety predicts team performance. I encoded the same principles into automated code review hooks.
Career & GrowthDecision Timing: The 15x Cost of a Bad Database Choice
I measured the cost of a database decision across three systems. Migration cost grew 15x in three years. A framework for when to decide fast vs slow.
Systems & ProductivityColor Science for Interfaces: Building a Zero-Color Site
I built a site with no colors — just white on absolute black with four opacity layers. Here's the color science that made the decision work.
Design & UXMental Compound Interest: Cross-Domain Knowledge in Practice
Design + engineering + AI produced tools none of those skills alone could build. An interactive calculator and the cross-domain advantage in practice.
Systems & ProductivityExternal Publications
Technical writing published at Introl
Local LLM Hardware Pricing Guide 2025
Comprehensive hardware recommendations and cost analysis for running large language models locally.
H100 vs. H200 vs. B200: Choosing the Right NVIDIA GPUs for Your AI Workload
GPU selection guide comparing NVIDIA's latest datacenter accelerators for different AI workloads.
TPU Architecture: Complete Guide to Google's 7 Generations
Deep technical dive into Google's Tensor Processing Unit evolution from TPUv1 to TPUv5.
GPU Memory Pooling in Multi-Tenant Kubernetes
Resource sharing strategies for GPU clusters in containerized environments.
Ray Clusters: Distributed AI Computing Infrastructure
Guide to building and managing distributed AI computing with Ray framework.
DeepSeek V3 Open Source AI Cost Advantage
Analysis of open source LLM economics and DeepSeek's competitive positioning.
NVIDIA Vera Rubin GPU 600kW Racks 2027
Future datacenter power requirements and NVIDIA's next-generation GPU roadmap.
SMR Nuclear Power for AI Data Centers
Small modular reactor solutions for powering next-generation AI infrastructure.
DeepSeek MHC Architecture Breakthrough
Technical analysis of DeepSeek's Multi-Head Compression architecture innovations.
