Nothing is Structural
Negative space is infrastructure, not absence. How emptiness, silence, and whitespace create structure in physics, music, information theory, and design.
Design & UXWriting
Thoughts on design, development, AI infrastructure, and building products.
Building Design Teams That Ship: What 12 Years at ZipRecruiter Taught Me
After 12 years leading product design at ZipRecruiter, I learned which team structures ship and which polish endlessly. The patterns surprised me.
Design & UXBeauty and Brutalism: How I Designed blakecrosley.com at the Intersection
I built my site at the intersection of beauty and brutalism: structural honesty with precise typography on absolute black.
Design & UXThe Design Career That Survives AI
After 12 years as VP of Product Design, I watched three paradigm shifts. The skills that survived every one are the same skills AI can't replace.
Design & UXType Scales: How I Chose 13 Steps and Why the Ratio Matters
My site uses a 13-step type scale from 12px to 80px. Here's how I chose the ratio, why system fonts outperform custom fonts, and what the squint test reveals.
Design & UXColor Science for Interface Designers: What I Learned Building a Zero-Color Site
I built a site with no colors — just white on absolute black with four opacity layers. Here's the color science that made the decision work.
Design & UXDesign Systems for Startups: How I Built Mine Backwards
I built my design system backwards — tokens first, components never. After a CLS bug taught me the cost of skipping tokens, I stopped debating when to invest.
Design & UX16 Design Case Studies: The Four Patterns I Adopted Into My Own Work
After studying 16 products in depth, four cross-cutting patterns changed how I build interfaces. Here's what I learned and what I stole.
Design & UXExternal Publications
Technical writing at Introl
Local LLM Hardware Pricing Guide 2025
Comprehensive hardware recommendations and cost analysis for running large language models locally.
H100 vs. H200 vs. B200: Choosing the Right NVIDIA GPUs for Your AI Workload
GPU selection guide comparing NVIDIA's latest datacenter accelerators for different AI workloads.
TPU Architecture: Complete Guide to Google's 7 Generations
Deep technical dive into Google's Tensor Processing Unit evolution from TPUv1 to TPUv5.
GPU Memory Pooling in Multi-Tenant Kubernetes
Resource sharing strategies for GPU clusters in containerized environments.
Ray Clusters: Distributed AI Computing Infrastructure
Guide to building and managing distributed AI computing with Ray framework.
DeepSeek V3 Open Source AI Cost Advantage
Analysis of open source LLM economics and DeepSeek's competitive positioning.
NVIDIA Vera Rubin GPU 600kW Racks 2027
Future datacenter power requirements and NVIDIA's next-generation GPU roadmap.
SMR Nuclear Power for AI Data Centers
Small modular reactor solutions for powering next-generation AI infrastructure.
DeepSeek MHC Architecture Breakthrough
Technical analysis of DeepSeek's Multi-Head Compression architecture innovations.